The Legally Blonde x Luxy Hair campaign launch was a special collaboration with MGM, paying tribute to Elle Woods. Together, we launched new products and reimagined existing ones from ponytail extensions to hair accessories all inspired by the spirit of Legally Blonde.

For this campaign, the Creative Director and I prioritized inclusive representation of Elle Woods across all ages and races. When selecting models, we made sure representation wasn’t limited, showing that any girl could be Elle Woods.