Role: Designer

Project Duration: 4 Weeks

Project Type: Creative Direction & Graphic Design

Tool: Photoshop

INTRODUCTION

This creative campaign supported the launch of the new Hair Fill-Ins, designed for mothers experiencing postpartum hair loss and others navigating hair thinning.

As the audience evolved, so did the brand’s mission to support all women through every stage of life. This launch marked a meaningful shift in the brand, showing that hair extensions aren’t just for the big days, but for the everyday ones too.

MY ROLE & CONTRIBUTIONS

As the Designer at Luxy Hair, I supported the Creative Director on the campaign rollout. While the moodboard and overall creative direction were led by the Creative Director, I stepped into the Art Director role on set, managing the schedule, supporting model prep, overseeing the shoot, assisting with image selections, and providing additional creative input.

For the campaign rollout, I brought the campaign to life by designing select emails, website and social assets.

CAMPAIGN CONCEPT AND DESIGNS

Magical days. Happy days. Tired days. We know your home just got a lot fuller. At Luxy Hair, we believe motherhood isn’t one size fits all, so we’re committed to celebrating a range of experiences. As you find your rhythm, we want to make it easy for you to feel beautiful and confident, so we’re giving quickies a whole new meaning. Our NEW Fourth Trimester Fill-Ins are designed for fast and easy application, so you can add customizable fullness wherever you need it. Combat hair loss and enjoy fullness.

Take motherhood one strand at a time

MOODBOARD

The moodboard showcases inspiration for typography styles, color palettes, and the overall campaign tone and direction.